The no-logo Promotional Campaign “But Ceramic…is a safe choice”, launched and developed by Confindustria Ceramica and ASCER, consists of 7 videos of 30 seconds each, aiming to raise awareness to the key strengths and properties of Ceramic Tiles in comparison with competing covering materials.
This Campaign seeks to highlight situations where ceramic tiles perform better than other materials. Using an ironic tone, the almost 30 second long videos show specific situations where ceramic tiles are proven to perform better:
The videos have been produced in Italian, Spanish, English, French and German.
This is the 3rd step of the Campaign started in 2019 to showcase the values of ceramic tiles and to highlight their benefits. The first steps included 2 main videos and short ones showcasing specific advantages or intended uses of ceramic tiles:
Safe, plastic-free & recyclable
Hygienic & hypoallergenic
Does not burn and does not release harmful substances
Resistant to the most aggressive chemical products
Versatile
Stable and can be easily skillfully installed
The 2019 Campaign has been employed by 60 member companies who have integrated the videos, images, and texts into their communication strategies ( social networks, catalogs, newsletter, briefing meetings with agents and promoters).
The 2020 Campaign has been presented at the end of July 2020 to 70 professionals from the marketing & comms departments of 40 associated companies.
35 companies have already actively integrated the tools of the campaign into their corporate communication plans.
For more information and to share the Campaign, please contact:
Mrs. Ana Martínez - ASCER (anamartinez@ascer.es)
Mrs. Elena Romani - Confindustria Ceramica (eromani@confindustriaceramica.it)